Vieten Images
Last updated: [01.01.2026]

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1. Who We Are

Vieten Images is operated by Elisabeth Vieten, trading as Vieten Images.

• Email: vieten.images@gmail.com

• Website: www.vietenimages.com

We are the data controller for the personal data we collect and process.

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2. What Data We Collect

We may collect the following information:
 

Personal Data

• Name

• Email address

• Phone number

• Billing/delivery address
   

Booking & Service Data

• Photo session details

• Information relevant to your booking (including horse-related details where necessary for safety and planning)
   

Payment Data

• Payments are processed securely via third-party providers (e.g. PayPal, Stripe, bank transfer systems)

• We do not store full payment card details
   

Website Data

• IP address

• Browser type

• Pages visited

• Interaction with the website
   

3. How We Use Your Data

We use your data to:

• Process bookings, orders, and voucher purchases

• Provide photography services

• Deliver products (prints, framed prints, digital files)

• Communicate with you regarding your order or session

• Issue invoices and receipts

• Improve our website and services

• Comply with legal and tax obligations
   

We only process your data where we have a lawful basis, including:

• Contractual necessity

• Legal obligation

• Legitimate business interests

• Your consent (where applicable)
   

4. Marketing

• We will only send marketing communications if you have opted in

• You can unsubscribe at any time using the link provided in emails or by contacting us directly
   

5. Data Sharing

We may share your data with trusted third parties where necessary, including:

• Payment processors (e.g. PayPal, Stripe)

• Delivery services (for physical products)

• Website hosting and IT providers

We do not sell, rent, or trade your personal data.
 

6. Data Retention

We retain personal data only for as long as necessary:

• Order and booking records: up to 6 years (legal/tax requirements)

• Client galleries and images: retained unless otherwise agreed or requested
   

7. Your Rights

Under UK data protection law, you have the right to:

• Access your personal data

• Correct inaccurate data

• Request deletion of your data (where legally possible)

• Restrict or object to processing

• Withdraw consent at any time

To exercise your rights, please contact us at:
vieten.images@gmail.com
 

8. Data Security

We take reasonable technical and organisational measures to protect your data, including:

• Secure systems and password protection

• Trusted third-party providers

• Restricted access to personal data

However, no online system can be guaranteed 100% secure.
 

9. Third-Party Links

Our website may include links to third-party websites.
We are not responsible for their privacy practices or content.

10. COOKIES

10.1 What Are Cookies?

Cookies are small text files stored on your device when you visit a website.
They help the website function properly and improve your browsing experience.
 

10.2 How We Use Cookies

We use cookies to:

• Ensure the website functions correctly

• Analyse website traffic and performance

• Improve user experience
   

10.3 Types of Cookies We Use

Essential Cookies

Required for the website to function and cannot be disabled.

Analytics Cookies

Help us understand how visitors use our website (e.g. pages visited, time spent).

Functional Cookies

Remember preferences and improve user experience.
 

10.4 Third-Party Cookies

Some cookies may be set by third-party services such as:

• Google Analytics

• Payment providers (PayPal, Stripe)

• Embedded content (e.g. Instagram, galleries)

These providers may use cookies in accordance with their own privacy policies.

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10.5 Managing Cookies

You can control or delete cookies through your browser settings at any time.
You may also block cookies entirely, but this may affect website functionality.
 

10.6 Consent

When you first visit our website, you will be asked to accept or manage cookies.
By continuing to use the site, you consent to cookies as described in this policy.
 

11. Changes to This Policy

We may update this Privacy & Cookie Policy from time to time.
The latest version will always be available on our website.